The internet is a big place. It’s got everything from news stories to memes, from videos to podcasts and even books. And now, we’re starting to see more and more content creators use short-form video as their primary form of content creation.
Short-form video is a small video that is less than 30 seconds long. It’s also called microvideo or short-form content, and it’s been around since the dawn of the internet.
Short-form videos have become increasingly popular among brands as they look to find new ways to engage with customers and keep them coming back for more. They’re quick, easy ways to share information with your audience without having to invest in long-term projects or hire expensive production teams.
Why short-form video content is the new king of social media
It’s easy to create and share
Short-form videos are easy to create and share. You don’t need to be a professional videographer or editor to make them, and you can even do it on your phone in less than five minutes!
You can record the footage yourself, using any camera that you have access to. Then edit the video later when you’re done shooting it—it doesn’t need special equipment for this step! This could include trimming your video any unwanted shots and adding music or filters before sharing online.
Short-form videos are more direct
Short-form video is a great way to keep your viewers engaged and interested. It’s also an excellent way to get information across quickly, so it makes sense that more and more businesses are jumping on board with short-form videos.
It takes less of consumer’s time
Short-form videos take less of your audience’s time. When you’re watching a short-form video, you don’t have to sit through an hour-long presentation or read a book. Instead, you can get right down to business in just a few minutes. This means that people will be more likely to engage with your content because they know it’ll be over quickly—and they won’t feel like they wasted their time on something that didn’t interest them at all!
It’s a perfect content for social media
In a world where we are constantly on the go and have very little time to sit down, short-form video is perfect for social media. It’s quick, easy and engaging.
Short-form videos can be easily shared across all forms of social media platforms including Facebook, Twitter or LinkedIn. In fact, they perform better than longer form content because they don’t require as much bandwidth and storage space (less than 2MB per minute).
TikTok, Instagram Reels and YouTube Shorts are the big three
TikTok, Instagram Reels and YouTube Shorts are the big three of short-form video. They’re all very similar and have the same goal: to help you create simple, high-quality content that is easy for viewers to digest.
TikTok is predicted to surpass Snapchat in 2023. The platform has grown by over 1 million users per day since it debuted in August 2018, with an average user age of 15 years old (compared with 13 years old for Snapchat).
On average, Instagram Reels generate 67% more engagement than traditional Instagram videos. YouTube Shorts have garnered over 1 billion views daily. People are drawn to this format because it’s easy to digest and doesn’t require much time or effort from the viewer. Since short-form video is so easy for viewers to digest, brands can save money by producing less expensive content that still has great results.
Creating short-form video content
To create short-form video content that will engage your audience and inspire them to share, you have to be authentic. Try using trends that are currently popular in the industry or share informational content that relates directly to what they’re looking for.
You can also use an online editing software that gives you many options for editing your work. The most important thing to remember is that the content you create must be engaging and shareable. Try using a variety of different types of visual elements, such as transitions, text overlays and captions.
Collaborate with other content creators that are related in your niche. This is a great way to get more eyes on your content and grow your audience. Try reaching out to other influencers in your space, or look for opportunities to create collaborative videos together.
You can make your own short-form video content on TikTok, Instagram Reels, and YouTube Shorts
If you’re not familiar with TikTok, Instagram Reels or YouTube Shorts, don’t worry. You can make your own short-form video content on any of these platforms by using the same simple template that all of these platforms use. It’s not hard to do and there are tons of resources available so you’ll be able to get started quickly.
In addition to being able to share your content across multiple social media channels at once through cross-promotion campaigns between each platform; each platform also has its own unique audience base which means it’s easier for advertisers/brand sponsorships since many folks aren’t aware how much potential there might be within each platform’s community
And there you have it: a few ways to get started with short-form video, and some tips for making the most of it. The future of content creation is short-form video, and we’re excited to see what else comes next—but for now, let’s just enjoy this new wave!
